{"product_id":"exterior-sales-playbook","title":"The Exterior Sales Playbook — Objection Handling \u0026 Closing System (Digital PDF)","description":"\u003ch2\u003eThe field manual that turns average exterior reps into 40% closers.\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThe Exterior Sales Playbook\u003c\/strong\u003e is a 22-page, no-fluff digital training manual built specifically for exterior construction sales — roofing, siding, gutters, windows, and storm restoration. It gives you the exact word-for-word scripts, structures, and systems that top closers use to handle every objection, raise their closing percentage, and grow their average contract amount.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Objection-Handling Bible\u003c\/strong\u003e — word-for-word responses to the 15+ objections that kill exterior deals: \"I need to talk to my spouse,\" \"I need to think about it,\" \"your price is too high,\" \"I already called my insurance,\" \"I need three bids,\" \"my roof is fine,\" and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Universal Objection Framework\u003c\/strong\u003e — the 5-step sequence (Cushion, Isolate, Clarify, Answer, Re-close) that works on any objection you'll ever hear, at the door or at the kitchen table.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe One-Call Close Structure\u003c\/strong\u003e — the complete 8-step presentation sequence, from inspection to signature, that leaves nothing to \"think about.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Financing Pivot\u003c\/strong\u003e — how leading with monthly payments lifts close rates from 38% to 49%, with the exact language to present payment options on every job.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage Ticket Multipliers\u003c\/strong\u003e — the Whole-Home Exterior Audit, Good\/Better\/Best option framing, and the upgrade ladder that grows every signed contract.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Follow-Up Fortune\u003c\/strong\u003e — the 6-touch cadence that recovers deals your competitors abandon (80% of sales need 5+ contacts; 44% of reps quit after one).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eField Tools\u003c\/strong\u003e — a printable objection quick-reference card, pre-appointment checklist, and weekly numbers review sheet.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eDoor-to-door storm restoration reps, in-home exterior salespeople, roofing and siding company owners training a team, and any closer who is tired of hearing \"let me think about it.\"\u003c\/p\u003e\u003ch3\u003eThe math\u003c\/h3\u003e\u003cp\u003eA rep running 20 presentations a month at a 20% close rate and $10,000 average ticket produces $40,000\/month. Apply this system — structured presentation, financing on every job, whole-home audit, disciplined follow-up — and the same rep with the same leads produces $100,000\/month. The leads were never the problem.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Instant digital download (PDF, 22 pages, Letter size). Print the quick-reference card, laminate it, keep it in your truck.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Verify your state's insurance-claim regulations before using insurance-related scripts.\u003c\/em\u003e\u003c\/p\u003e","brand":"ExteriorConstructionPRO","offers":[{"title":"Default Title","offer_id":48930990850240,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/0424\/9024\/files\/iZFYZOkpOmXGDIMx.png?v=1788152781","url":"https:\/\/exteriorconstructionpros.myshopify.com\/products\/exterior-sales-playbook","provider":"Exterior Pro Academy","version":"1.0","type":"link"}